How to Become a Social Media Manager in Nigeria

Frequently Asked Questions (FAQ)

What is another name for a social media manager?

A social media manager is often referred to as a “digital brand strategist” or “online community manager.” These alternative titles emphasize their role in shaping and managing a brand’s online presence.

How much does a social media manager earn in Lagos?

In Lagos, the earnings of a social media manager can vary widely depending on factors like experience, industry, and the size of the company. On average, social media managers in Lagos can earn anywhere from ₦100,000 to ₦500,000 per month, but experienced professionals with a proven track record can command higher salaries.

What qualifications do you need to be a social media manager?

While formal qualifications can be beneficial, they are not always a strict requirement. What’s more important is a deep understanding of social media platforms, creativity, strong communication skills, and the ability to analyze data. Many social media managers have degrees in marketing, communications, or related fields.

Who are some famous social media managers in Nigeria?

Nigeria boasts a growing community of talented social media managers. Some notable names in the field include Bolaji Billions, Sisilizzy, Ifedayo Agoro, and Sam Adeyinka, who have successfully managed the online presence of prominent brands and influencers.

Who do social media managers work with?

Social media managers collaborate with a diverse range of individuals and teams within a company. They work closely with marketing departments, content creators, graphic designers, and often report to the marketing manager or director.

What should I charge as a new social media manager?

As a new social media manager, it’s essential to strike a balance between gaining experience and setting a fair rate. Starting with a range of ₦30,000 to ₦60,000 per month is reasonable. As your skills and portfolio grow, you can increase your rates accordingly.

Do you need to be creative to be a social media manager?

Creativity is a valuable asset for a social media manager. Crafting engaging content, eye-catching visuals, and innovative strategies are key aspects of the role. However, it’s also essential to balance creativity with data-driven decision-making for optimal results.

Can an introvert become a social media manager?

Absolutely! Introverts can excel as social media managers. While the role involves communication and engagement, introverts often bring thoughtful and strategic approaches to content creation and community management. It’s all about finding your unique strengths.

Can a student be a social media manager?

Yes, students can pursue a career as social media managers. Many companies offer part-time or freelance opportunities that can fit around a student’s schedule. It’s a great way to gain valuable experience while studying.

How much do social media managers charge in Nigeria?

The rates for social media managers in Nigeria can vary widely. Freelancers might charge ₦20,000 to ₦100,000 per month per client, while agencies may have more complex pricing structures. Rates often depend on factors like experience, workload, and the specific services provided.

How many hours do social media managers work?

The work hours of a social media manager can be flexible but may extend beyond the typical 9-5 schedule. Monitoring social media platforms, responding to comments, and tracking campaigns can require attention outside regular office hours. However, it’s often balanced by the ability to work remotely.

What skills should a social media manager put on a CV?

An effective CV for a social media manager should highlight skills such as social media strategy development, content creation, data analysis, community management, and proficiency in relevant tools like social media scheduling and analytics platforms.

Wrapping Up: How to Become a Social Media Manager in Nigeria

That’s it, guys!

I’ve shared with you all there’s to know about how to become a social media manager without a degree.

All you need to do is get out there and start digging and consuming all that needs to be consumed.

But as much as you are learning through reading and watching videos, be sure to also take MASSIVE action because, without that, there can be no success.

Remember this statement, “Do more to become more”.

Your Turn!

After consuming this kind of definitive guide, what or where are you willing to start? Share with me in the comment session. Don’t be afraid to ask me questions in case you’d love for me to help clear more doubts you have that are left out of this article.