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Did you land on this page after searching Google for how to become a social media manager?

Well, you are in luck today as I will be leaving no stone untouched.

I will do well to cover everything you need to know on how to become a social media manager with no experience.

In fact, I will walk you through some of the skill sets you should build in order to become an effective social media manager.

In this definitive post, you will not only learn how to make money as a social media manager, but you will also learn how much social media managers charge per month in case you’d love to work with a corporate organization.

Lastly, I will share with you examples of a freelance social media manager portfolio and easy steps to create yours.

However, before I jump into sharing all that, I think it’s important to learn who a social media manager is, their duties, and why WE are important.

Let’s dive in…

Who is a Social Media Manager?

According to Sprout Social, social media managers are in charge of representing a company across social channels as the sole voice of the brand. They respond to comments, compile campaigns, and create content.

Simply put, a social media manager is one who manages social media pages for a living.

That said, let’s check some of the responsibilities and duties of a social media manager.

Day-to-Day Activities of a Social Media Manager

Actually, a social media manager is not just someone who manages social media pages…

…H/She is actually involved in a lot of other activities, such as;

  • Creating/updating social media strategy

  • Creating/tweaking social media content calendar

  • Generating content/marketing ideas

  • Creating effective hashtag strategies

  • Designing visual content (Image, Video, Infographic, or even Audio)

  • Publishing across social channels

  • Analyzing engagement data

  • Identifying trends in customer interactions, and

  • Planning digital campaigns to build community online.

The truth is the fact that there are various duties and responsibilities of a social media manager or community manager.

Your role is mostly determined by the organization or individual seeking your social media management expertise.

However, more often than not, I’ve found out that hiring managers or entrepreneurs looking for extra hands prefer to work with experts who have a well-rounded experience than folks who can only design and publish posts.

This means you will need to be able to do all of the above or even more to succeed or make more money as a social media manager.

How to Beome a Social Media Manager in Nigeria

How Much Do Social Media Managers Charge Per Month

One of the most frequently asked questions (FAQs) I get from people trying to jump on the social media management bandwagon has always been, “How much do social media managers make?” Sometimes, social media newbies will ask, “Sam, as starters, how much do you think I can or should charge my social media management clients?”

The truth is there’s no one-size-fits-all approach to charging as a social media manager.

You can charge whatever you feel or think you deserve.

However, there are some things you need to consider when trying to figure out your social media management pricing.

Your geographical location, your years of experience, level of education, company or industry, the services you’re offering, will you be charging an hourly rate or monthly rate (aka retainer), your cost of living, and wage bills are some important factors to consider when piecing together your social media management pricing model.

Tell you what, some months ago, I turned down a job at a Fintech company.

This was a remote job, and they were going to pay 150,000 monthly.

However, I couldn’t accept the offer because 1) I know I have all of the necessary skills required for the job 2) I have plenty of years of experience in digital marketing which is under the umbrella of social media marketing/management 3) what they were offering is pretty minute compare to the job requirements 4) the salary did not meet my future financial expectations

Here’s the truth, I knew if I had accepted that offer, I would be shooting myself in the leg.

And guess what, that offer might work well with another expert.

Especially someone with an entry-level experience of say 1 or 2 years.

That said, if you are a social media newbie, you might want to kickstart with a price range of say $50 – $100. That’s roughly 46,250 – 92,500 Nigerian currency.

As you grow your competence and skills, you can graduate to earn more from your social media management adventures.

Don’t miss this: Unlocking $6000: A Blueprint for Successful Blogging Earnings in Nigeria

How to Become a Social Media Manager with no Experience

The other day on Twitter, I got a message from this guy who had seen and reacted to the post I made about turning down a 150,000-naira social media management job.

“Sam, how do I become a social media manager with no experience?”

Hopefully, he’s reading this now…

…yes, it’s quite possible.

I will share with you some really easy steps to take from the get-go 👇

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