You Will Earn More with These Social Media Manager Skills Set
As a forward-thinking individual and one who hopes to thrive and make lots of money with social media management, you will need to learn and develop some of these social media manager skills highlighted below:
Social media – To be a social media manager, you will need to love and know how to effectively use social media to communicate with people through texts, images, videos, audio, or even infographics.
Communication – To effectively fill a social media manager position in any enterprising organization, you will need to gain mastery of both verbal and written communication. As a social media manager, you will sometimes be required to communicate with team members in the organization you serve – might be with writers, developers, webmasters, customers, the head of operations, or senior management personnel. As good communicators, you will find new trends online, it’s important to be able to identify which ones suit the overall company’s strategies and effectively leverage such trends.
Copywriting – As a professional social media manager, it is important to know how to weave words together for marketing purposes. Good social media managers write the best social media captions that get people highly engaged.
Creativity – Creativity is a very important skill set that can help social media managers earn more in their jobs. You need to possess the ability to find trending topics, craft a piece of content that captures the attention of people, and get them to keep sharing.
Graphic design – The job of a social media manager, as I said before, is not just about managing pages, you will need to also learn and know how to create interesting and visually appealing designs for your organization’s social media channels.
Using the right tools – Tools are not so important, but they are exactly what makes the life of a social media manager much easier. You need to find the right tools that will constantly help you get the job done. For instance, I make use of Facebook Business Suite to schedule my clients’ content weekly, sometimes monthly.
Customer service – Proactiveness is the name of the game. As a social media manager, your job aside from strategizing, generating ideas, writing, designing, and publishing content, is to listen to what people are saying about the brands you manage on social and you need to proactively respond to them, whether it’s a complaint or a message praising your brand.
Research skills – To effectively manage your clients’ social media presence, you will need to have learned how to research and leverage new trends – might be SEO, Email Marketing, Video Creation and Editing, or Photography. The idea is you’ve got to be willing to learn new technology just so you’re able to grow your clients’ businesses and yours too in the process.
SEO knowledge – You might be wondering why you need to have knowledge of SEO as a social media manager. It’s a plus. Social media and search engine is interwoven with each other in the sense that you need both phenomenon to rank your content high. In other words, as a social media manager, you need to have a grasp of how to write SEO-optimized content that will help people find your content when they are searching for keyword terms related to your business or topics.
Understanding data and analytics – As a social media manager who knows his onions well, you need to have a good understanding of how to read and interpret data and analytics such that you are able to improve on what is working whilst intercepting and improving what isn’t working with your client’s social media pages.
Keeping up with the latest trends – Social media is an evolving channel in that every passing day, there’s a new concept, a new philosophy, a new tool, a new platform… there’s always something new in the world of social media. As a good social media manager, you need to always be on top of marketing trends in other to grow your influence and earning capabilities.
Time management – Time management skills are very important skills every professional social media manager should build. You’ve got to be able to learn to organize tasks to meet deadlines. Also, you’ve got to learn how to effectively map out time for conversing with prospects or your clients, and for project deliverables.
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