SEO Friendly Content: 5 Creative Ways to Increase Website Traffic

#2. Keyword Optimization

Knowing how to do keyword research is not enough, what really matters is knowing how to deploy those keywords into the right place on your website.

Whether it is on your homepage, your standalone pages such as the “About” page, or “Start Here” page, or even in your blog posts.

Just be sure you strategically insert these keywords on your website.

A little while ago, Jennifer Yesbeck published a post for Blog.Alexa.com titled “The Essential Keyword Optimization Cheat Sheet for Better SEO”

• The primary keyword is in the page title.
• The important keyword phrase is near the beginning of the page title.
• The most important keyword term is in at least one subheading.
• The primary keyword is in the first paragraph of the body copy.
• Content is between 300 and 10,000 words.
• The primary keyword density is about 2%.
• The primary keyword is near the end of the page.
• Each secondary keyword is used at least one time.
• The content uses semantic search phrases that reinforce your topic and primary keyword.
• The primary keyword is in the permalink.
• The permalink is under 128 characters.
• The primary keyword is in the meta title.
• The primary keyword is near the beginning of the meta title.
• The meta title is unique and not a duplicate of other meta titles on your site.
• The meta title is 66 characters or less.
• There is only one meta title tag assigned to the page.
• The primary keyword is in the SEO meta description.
• The primary keyword is near the beginning of the meta description.
• The meta description is 320 characters or less.
• A least one image is on the page.
• The primary keyword is in an image alt tag on the page.
• The primary keyword is in an image file name used on the page.
• There are internal links to the page from pages on your site that are relevant to your topic and primary keyword.
• Internal links lead from the page to other pages on your site using the linked page’s target keyword.
• There are outbound links on the page.
• Outbound links lead to related content on high-quality sites.

Why to follow her:

Jennifer is Marketing Manager at Alexa. With a knack for syntax and passion for building connections, she drives daily content strategy to bring you the latest and greatest happenings within Alexa and the wide world of web analytics and marketing.

In case you are wondering how to analyze if you have done everything from the above list or not, you can make use of these two nifty tools I use a lot here on my blog: Yoast SEO & Squirrly SEO.

The Squirrly SEO was first recommended by SEO Lord, Neil Patel a long time ago, and I thought if Neil can be using this beginner-directed SEO plugin, then who am I not to…

…that was my first experience with Squirrly SEO and I haven’t looked back since then. It has helped me tackle different personal and business SEO projects. All I have to do is insert my keyword in its search bar, and then it starts to analyze what I have done right or done wrong, and I can easily go back to my content to correct what needs to be corrected.

Is that simple?

Yes, simple as reading A B C… 😊

But let me do a quick walk-through on how to use Squirrly SEO to supercharge your content and be able to gain website traffic to every one of your blog posts.

Is that a good thing to do?

Here you go:

As you can see from the image above, all I had to do was plug my keyword into the Squirrly SEO search bar right inside my WordPress Visual Editor, and viola, it suggested other keyword phrases I could consider sprinkling into the body of my content to make it more search engine friendly.

After I press the blue button from the above picture, Squirrly SEO will then scan and analyze my content to see if it’s SEO friendly or not.

If it is, it will suggest other strategies you could deploy to make it even much better than it currently is.

If not, it walks you through all of the things you should do to make your content score high from an SEO standpoint.

So speaking of my content, it’s currently looking good and you can see that from the image below.

Do you see how I score green on almost all of its analysis?

That’s what you should aim for when next you are planning to write an SEO friendly article.

As you can see, it’s suggesting other tweaks I should look into to have a better SEO score.

Now, guys, that’s how to use Squirrly SEO to supercharge your content in order to gain website traffic on a fleek.

And just like Yoast SEO, Squirrly SEO affords you the opportunity to edit your Meta Data Snippet by adding your content title, the description of your content, and the keywords people you want to rank for.

Also, like Yoast SEO, it shows you how your page will appear on Search Engines like Google, Bing, and many others.

The truth is the fact that if your content is written to stand the test of time, Google will have no hard time displaying it on the first page.

“Sadly, much of the content being published is simply not worth linking to. 75% of it is getting zero inbound links. So forget the ‘more is better’ approach to content if you want links. Go with quality instead. Your content will generate links only if it is truly exceptional—’remarkable,’ as Seth Godin would say.”

— Brian Sutter, Forbes.com

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